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KEYS TO SUCCESS
Whether your goal is to increase wetland
habitat or to improve results from government resource managers,
there are four key elements to master: |
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1.
Your Goal- Define the desired outcome in a tangible and
numeric manner. This serves to both set direction and, more
importantly, communicate what is important.
2. What Matters- Know the motivations of the players. A
true understanding of competing interests of the specific players
identifies opportunities and pit-falls.
3. Performance Metrics- Efficiently gather and use information.
Data and information lets the resource manager know if the incentives
are, in fact, inspiring activity. And, if the activity is resulting
in the desired outcome. In many situations the information itself
can act as an incentive, giving players feedback on the results
of their actions and letting them know that their actions are
recognized.
4. Rational Tuning- Adjust the program wisely to meet the
desired outcome. One of the positive yet troubling elements
of decentralized activity is that new ideas produce unexpected
results. However, investors and employees will not risk their
money or effort if the game will change underneath of them.
The incentive program must be designed with enough assurance
to attract investment and commitment, but with enough flexibility
to adjust and direct action towards the intended goal.
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